Exclusive

Publication

Byline

Location

Subaru's New Uncharted BEV Rolls Out On Yokohama GEOLANDAR X-CV Tyres In North America

India, April 9 -- The Yokohama Rubber Co., Ltd. has initiated original equipment supply of its GEOLANDAR X-CV tyres for Subaru's new Uncharted (US model) SUV-type battery electric vehicle (BEV), which... Read More


BKT Launches High-Energy 'Jurrat' Campaign For India's Riders

India, April 9 -- Balkrishna Industries Ltd. (BKT Tires), a well-established global player in the off-highway tyre market, has now entered India's consumer segment with a determined move into the two-... Read More


Retreading Reimagined

India, April 8 -- For fleet operators, tyres are more than just rubber on the road - they represent nearly 30 percent of total operational costs. As margins tighten, operators are moving beyond simple... Read More


TyreSafe And Towing Solutions Join Forces To Improve Towing Safety Across UK

India, April 8 -- TyreSafe, UK's charity dedicated to raising tyre safety awareness, has joined forces with Towing Solutions, the nation's leading provider of towing industry training. This new collab... Read More


Kumho Tire USA Secures 3-Year Formula DRIFT Extension And Reveals 2026 Team KUMHO Roster

India, April 7 -- Kumho Tire USA has renewed its commitment to Formula DRIFT by extending its sponsorship for another three years. For the 2026 Formula DRIFT PRO Championship, the company has assemble... Read More


HS HYOSUNG ADVANCED MATERIALS Honoured For Endangered Species Conservation

India, April 7 -- HS HYOSUNG ADVANCED MATERIALS was honoured at the sixth Endangered Species Day ceremony, which took place on 1 April 2026 at the Chollipo Arboretum in Taean. The company received a c... Read More


ApexTire2025 China Tire Awards Held Successfully In Tianjin

India, April 7 -- The ApexTire2025 China Tire Awards took place in Tianjin on 17 March 2026, serving as a premier annual recognition event for the nation's tyre industry. This year's programme was str... Read More


Radar Tyres Inks Multi-Year Partnership With Texas Rangers

India, April 7 -- Singapore-based Radar Tyres has entered into a multi-year partnership with the Texas Rangers baseball team. The idea is to increase the market visibility and dealer engagement for th... Read More


Continental Tires India Elevates Nevin Aslan-Ozkan To Managing Director Role

India, April 6 -- Continental has appointed Nevin Aslan Ozkan to lead its Indian tyre business as Managing Director, with her tenure beginning on 6 April 2026. She steps into the role following the de... Read More


The Rubber Whisperer

India, April 6 -- How Dr Gerard Nijman de-mystified the 'black magic' of tyre engineering. In the high-stakes, multi-billion-dollar world of automotive engineering, where the screeching captures the ... Read More