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Continental Unveils ZEvRA Concept Tyre With 43 Percent Recycled Materials

India, Aug. 26 -- Continental has unveiled a concept tyre developed under the EU-funded ZEvRA project, which is composed of approximately 43 percent recycled materials. The innovation serves as a demo... Read More


Michelin Launches Next-Generation XHA3 Tyre for Construction Sector

India, Aug. 26 -- Michelin has introduced the new MICHELIN XHA3 tyre, a next-generation product engineered to meet the escalating productivity demands of modern construction equipment. Building on the... Read More


Yokohama GEOLANDAR Tyres Propel Mitsubishi Triton To Second Straight AXCR Victory

India, Aug. 25 -- The Yokohama Rubber Co., Ltd. has announced that a Mitsubishi Triton pickup truck, fitted with its GEOLANDAR M/T G003 mud-terrain tyres, secured the overall championship at the 2026 ... Read More


Continental's Aero 111 Tyre Now Available In Wider 32 mm Size For Enhanced Comfort And Speed

India, Aug. 25 -- Continental has introduced a 32-mm variant of its Aero 111 road tyre, expanding the range of its most aerodynamically advanced model. Developed in partnership with Swiss Side, this w... Read More


TyreXpo Asia and AutoMROtive To Return To Singapore In 2027 After Strong Bangkok Edition

India, Aug. 24 -- TyreXpo Asia and AutoMROtive will return to Singapore from 17 to 19 March 2027 at Marina Bay Sands, following a well-attended 2026 edition in Bangkok that drew more than 6,000 buyers... Read More


Nokian Tyres Earns 80 Points In 2026 S&P Global Sustainability Assessment

India, Aug. 24 -- Nokian Tyres has achieved a significant milestone in the 2026 S&P Global Corporate Sustainability Assessment (CSA), securing a total score of 80 points. This evaluation examines sust... Read More


Beyond SEO: Why Ai Visibility Could Become Tyre Industry's Next Competitive Advantage

India, Aug. 19 -- As generative AI transforms the way consumers and businesses discover products, tyre manufacturers face a fundamental shift in digital marketing. Roshan Mohan, Co-Founder and CMO at ... Read More


Yokohama Rubber Eyes Mexico As Gateway For Americas

India, Aug. 18 -- Yokohama Rubber Company's decision to establish Mexico as the manufacturing hub for its Americas OTR operations signals more than a capacity expansion. It reflects a strategic overha... Read More


Mexico's Rise As Bridgestone's Strategic Hub

India, Aug. 17 -- The Country Manager of Bridgestone Mexico on regional strategy, the Cuernavaca plant, the rise of retreading and why the future belongs to companies that evolve with their customers.... Read More


Mexico was once JK Tyre's factory. Now it's the plan

India, Aug. 14 -- Mexico has become one of the most strategically important markets for global tyre manufacturers as shifting trade policies, supply chain realignments and the growing push for premium... Read More