India, Aug. 25 -- In a significant step to bolster its global presence, NEXEN TIRE has announced a major international expansion with new operations across Europe, Latin America and the Middle East. This strategic initiative is designed to enhance the company's competitiveness in key markets experiencing growing demand for tyres.
With the vast majority of its revenue generated outside its home market, NEXEN TIRE is deepening its investment in critical regions. The company will establish a new European branch in Bucharest, Romania, to strengthen its position in Southeastern Europe. This location was selected to capitalise on the area's robust economic growth and will manage distribution across nine countries. Similarly, the company will fo...