India, Sept. 3 -- In the tyre industry, it is very difficult to change a supplier. Once you are a good vendor for the tyre companies, it is very difficult to dislodge the vendor unless they have something really bad. However, post the recent pandemic in 2020, there has been a sea change in the mindset of the tyre companies.
For a new vendor to enter into the mindset of a tyre purchase head, you have to go head over heels to promote your product and have various tests conducted. However, it still is a long and painstaking process, which could take years just to know that you have not been approved. The importance of getting the right raw material is very important because if the compound is not right, then there is a good chance that the ...