India, March 4 -- Speaking at Tire Technology Expo 2025, Claire Fioretti, Michelin's Director of Standards and Regulations for Connected Mobility, outlined the transformative potential of the Digital Product Passport (DPP) for sustainability in Europe.

The European Sustainability Product Regulation (ESPR), introduced in July last year, is set to reshape how information is shared across product life cycles. The DPP system, a cornerstone of the regulation, aims to track products from production to end-of-life, ensuring better recycling, reuse, and sustainability performance. Fioretti described it as an 'ambitious information system' that will help manufacturers, recyclers and consumers make more informed, environmentally responsible decis...