India, Sept. 5 -- Kumho Tire, one of the world's leading tyre manufacturers, has signed an agreement to join hands with professional rugby union club Leicester Tigers as Official Partner.
As per the partnership agreement, the Kumho branding will be featured on the men's matchday shirt for the next five seasons. Apart from this, a host of other collaborations - including pitchside branding, stadium activations and joint promotional campaigns - are also on the cards.
Andrea Pinchen, Chief Executive Officer, Leicester Tigers, said, "This is an exciting deal, bringing in a global brand of Kumho's standing to our club and beginning what we know will be a wonderful relationship. We are incredibly protective of our name and brand, so only partn...