India, April 15 -- In an interview with Tyre Trends, Markus Winter, Director of Marketing and Sales at Kokusai Europe, and Kazuhiro Murauchi, Vice President and Head of Engineering at Kokusai Headquarter, share insightful perspectives on the fast-changing reality of tyre testing. With regulatory demands increasing and car technologies developing, Winter shares how the industry responds to new challenges presented by electric vehicles, tighter emission requirements and shifting consumer demands. With Kokusai manufacturing around 130 tyre test machines every year, Winter presents a special point of view regarding the technological advancements and market forces that are determining the future of tyre development and testing practices.

Eve...