India, May 8 -- Goodyear Tire & Rubber Company has finalised the sale of its Dunlop brand rights across Europe, North America and Oceania to Sumitomo Rubber Industries for USD 735 million, the American tyre manufacturer said.

The transaction, which became effective on May 7, includes consumer and commercial tyre rights, alongside certain intellectual property and inventory assets.

The deal forms part of Goodyear's ongoing transformation strategy, which executives have dubbed "Goodyear Forward", aimed at streamlining operations and reducing the company's debt burden.

"The sale of the Dunlop brand is another action that advances Goodyear Forward by optimizing our portfolio, reducing leverage and sharpening our focus on our core portfoli...