India, Nov. 23 -- At the recent Reuters Events - Sustainability Europe 2025 conference in London, Birla Carbon's President and CEO, John Loudermilk, outlined ambitious plans for the company's circular product, Continua Sustainable Carbonaceous Material. He revealed a strategic vision to significantly expand its availability, with a target for it to eventually comprise up to 10 percent of the company's global product portfolio. Sourced from end-of-life tyres, Continua SCM is an industrially-produced material designed to offer the same quality, consistency and technical performance as traditional carbon black.

This innovative material allows manufacturers to integrate greater sustainability and circularity into diverse applications such as...