India, May 1 -- Atturo Tires and TMV Group have won three international awards at the 2025 Internet Advertising Competition (IAC) for their 'Atturo Andy' campaign.

The campaign featured a fictional tyre salesman and was launched nationally across digital channels. It went on to win top honours in three major categories: Best Automotive Online Video Campaign, Best B2B Online Video Campaign and Best Mobile Online Video Campaign. The campaign - with its focus on driving brand recognition through humour, humanity and a distinct visual style - resulted in 140 percent increase in web traffic, 100 percent growth in 'Where to Buy' dealer inquiries and +35 percent lift in unit sales, according to Atturo.

Michael Mathis, President, Atturo Tires,...