India, Aug. 25 -- Apollo Tyres Ltd inaugurated its first super premium branded retail outlet in Bengaluru, aiming to reposition tyre buying as an experience-led service and strengthen its mobility solutions offering in India's southern markets.
The new format outlet was opened by Rajesh Dahiya, Vice President, Commercial (India, SAARC and Southeast Asia), Apollo Tyres. The company said the retail space is designed to offer a smart, community-driven environment with personalised tyre and mobility recommendations, premium hospitality and digital service systems.
"Tyres are more than just a product -- they are an extension of the driving spirit. Our new retail format is designed to emotionally connect with our customers, offering them not o...