India, Sept. 16 -- Apollo Tyres, one of the leading global tyre manufacturers, has secured a three-year strategic partnership with the Board of Control for Cricket in India (BCCI), becoming the lead sponsor of the Indian Cricket Team.
The deal, estimated to be for around INR 5.97 billion, will grant Apollo Tyres title sponsorship rights for all home and away international matches, covering both men's and women's teams.
The agreement, effective immediately, will see the Apollo Tyres logo prominently displayed on the front of the official team jerseys. This partnership marks a significant milestone for the brand, connecting it with a sport that is immensely popular across India.
Neeraj Kanwar, Vice Chairman and Managing Director, Apollo T...