India, Dec. 15 -- AGU is enhancing its sports and urban cycling offerings in the Benelux region through a new partnership with the premium tyre brand Vredestein. This move aligns with AGU's strategic shift towards a more streamlined and high-quality portfolio, emphasising brands that deliver tangible value to retailers. A key element of this approach is AGU's commitment to providing dedicated account management for each store, which has already secured renewed confidence and agreements from numerous dealerships for 2026. Integrating Vredestein further reinforces this positive trajectory.

The partnership is a strong fit, founded on shared values including a dedication to quality, reliable performance and a focus on modern mobility needs l...