India, Oct. 25 -- The festivities might be around but the world still remains a dark place for some. Economic disparity, gender inequality, food shortage, hunger, unemployment, illiteracy, pollution, climate change and numerous other problems are some issues that the world is confronted with each day. And the worst affected are the ones who have to bear the brunt rather than the ones who observe or talk about these issues. So how can more people be made aware and empathetic to these problems? It is not for nothing that cause marketing has become the trend of the decade as several brands are creating space for inclusivity in the society through their ad campaigns.

Be it the advertisement of Saregama Caravan music player aimed at avoiding ...