India, Feb. 9 -- Earmarks Rs 10 crore investment

Zappfresh (DSM Fresh Foods), a trusted fresh and frozen food brand with a strong focus on quality and hygiene, today announced the launch of Meevaa Foods, its new frozen vegetarian snacks brand, as part of its strategy to expand into the ready-to-eat and ready-to-cook food segment. The company aims to address the growing demand for safe, hygienic, and convenient food options among urban consumers. Zappfresh has started with a pilot range of 12 frozen products, with plans to introduce additional products every quarter based on consumer response and category growth. Over the next two to three years, the company plans to invest around Rs 10 crore to scale its frozen food operations, strengthe...