India, Feb. 12 -- Prateek Rastogi, CEO & Co-Founder, Better Nutrition
The Union Budget 2026 underscored a structural reality facing India's food and agriculture ecosystem: the rising burden of non-communicable diseases and the need to shift farmer income growth from volume-led production to value-added outcomes.
This observation reflects a deeper transition underway in the sector. Health and agriculture are no longer parallel discussions; they are converging into a single value chain-from soil and seed to consumer health outcomes. However, policy intent alone will not drive transformation. The real inflection point will be defined by how nutrition is embedded into daily consumption patterns at scale, through foods that consumers already...
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