India, April 1 -- The growing awareness of digestive health, preventive care and the rise of wellness-conscious consumers have fueled this expansion

Probiotics are rapidly gaining traction in India, with supermarket shelves now featuring a variety of products promising gut health and immunity benefits. From traditional curd and buttermilk to innovative probiotic beverages, supplements, and functional foods, the market is witnessing an influx of offerings influenced by global trends. The growing awareness of digestive health, and preventive care and the rise of wellness-conscious consumers have fueled this expansion.

In terms of traditional formats, MilkyMist, a Tamilnadu-based startup, very recently introduced the world's first long-lif...