India, Oct. 9 -- The films capture authentic consumer moments, weaving relatable everyday situations with meaningful product benefits

TTK Prestige, India's leading cookware and kitchen appliances brand, has unveiled its latest TVC campaigns, Celebrating Every Kind of Cook, conceptualised by the DDB Mudra Group.

The films capture authentic consumer moments, weaving relatable everyday situations with meaningful product benefits. From unexpected guests demanding a quick meal to a spirited cricket match leading to spilled chai, the narratives celebrate the cook at the centre of each story. Together, these TVCs demonstrate how Prestige innovations step in seamlessly to make every cooking experience easier, while reinforcing the message that ...