India, Dec. 29 -- The on-ground activation includes an installation that features a life-sized wooden "coop" placed in a public space

Swiggy Scenes has launched an innovative campaign called "Un-Coop Yourself" to encourage more people to step out of their homes and be a part of year-end parties.

The on-ground activation includes an installation that features a life-sized wooden "coop" placed in a public space. Inside, it recreates a typical at-home New Year's Eve setting, complete with a couch, television, lamp, and a person sitting idly, symbolising how many people end up cooped up alone indoors as the year comes to a close.

Supriya Shankar, VP, Swiggy Scenes, said, "As we bid adieu to 2025 and prepare to step into the new year, we wa...