India, Nov. 27 -- 48 per cent of South Indians drink flavoured milk most of the time, and another 50 per cent drink it occasionally

Godrej Jersey has unveiled the 'Godrej Jersey India Lactograph Findings FY25-26', a study mapping how milk consumption patterns, occasions and motivations continue to evolve across the country. Research conducted across eight key cities, uncovering how milk integrates into daily routines while adapting to new lifestyle choices.

In South India, the findings reveal that milk is deeply rooted in daily life, anchored in both traditional and contemporary consumption behaviours. While tea-coffee remains a constant part of everyday nourishment, the region stands out for its exceptionally high adoption of flavoured...