India, May 2 -- In supermarket aisles abroad, Indian food and beverage brands are claiming their space-not just on the shelves, but in the hearts and palates of global consumers. No longer confined to diaspora-driven ethnic aisles, Indian products like dosa batter, masala snacks, and ayurvedic beverages are being reimagined and reengineered to suit the world's tastes, formats, and lifestyles. The surge in demand is being propelled by evolving food trends-plant-based preferences, holistic wellness, and clean-label movements-all of which naturally align with India's traditional food wisdom.
This new wave of exports isn't just about volume but vision. Indian F&B players are innovating at every level: taste profiles, packaging, shelf stabili...
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