India, May 22 -- The company will introduce Jumpin in consumer-centric PET bottles in 250 ml, 600 ml, and 1.2 L formats to cater to both on-the-go and family consumption occasions

Rasna, a manufacturer of instant beverages, has entered India's ready-to-drink (RTD) market by acquiring the beverage brand Jumpin, valued at Rs 350 crore.

Jumpin is being relaunched as a healthier, richer, thicker, and tastier beverage, with a pan-India rollout through modern retail, e-commerce platforms, and Rasna's extensive rural distribution network.

Piruz Khambatta, Group Chairman, Rasna, said,"The strategic acquisition of Jumpin represents a significant milestone in Rasna's growth agenda. Jumpin's strong brand equity and high consumer recall make it a ...