India, Oct. 17 -- Company to set up shops in Rajasthan and Delhi markets in the North

Radico Khaitan, one of India's largest homegrown alco-bev companies, is expanding the footprint of its newly launched Morpheus Whisky in the Super-Premium segment across the country, from Karnataka in the South, Goa in the West and West Bengal in East, marking the next chapter in the brand's remarkable journey.

Launched earlier this year as Radico Khaitan's first-ever foray into the super-premium whisky segment, Morpheus has quickly become a consumer favourite. The exceptional traction and strong depth of distribution in Uttar Pradesh have gone beyond expectations, prompting the company to open up the Rajasthan and Delhi markets in the North and accele...