India, May 30 -- The campaign urges people to pause and question the origins of the milk they bring home

Mumbai-based Pride of Cows-atruly single-origin, farm-owned milk brand-has launched a provocative new campaign that asks a powerful, thought-provoking question:"What's the source of your milk?"

The campaign urges people to pause and question the origins of the milk they bring home. It goes beyond marketing-urging the industry to be more open about where milk really comes from.

Through this initiative, Pride of Cows puts traceability at the heart of its communication. The campaign brings attention to the brand's most powerful differentiator-milk produced100 per cent from its own Pride of Cows farm near Pune, where over 5,000 cows are...