India, June 3 -- The partnership unites the world's fastest-growing sport with three of PepsiCo's powerhouse brands: Sting Energy, Gatorade, and Doritos

PepsiCo announced a groundbreaking worldwide partnership with Formula 1, beginning in 2025 as part of a multi-year commitment. This partnership unites the world's fastest-growing sport with three of PepsiCo's powerhouse brands: Sting Energy, Gatorade, and Doritos. Each brand will be brought to life with the partnership as the deal connects the high-energy excitement of Formula 1 with PepsiCo's passion for creating unforgettable fan experiences around the world.

With Formula 1's cumulative global audience of 1.6 billion viewers and an active fan base of 826 million, this partnership esta...