India, July 9 -- Ind Food and Beverage Association (IFBA) calls No Palm Oil labels a marketing gimmick

The Ind Food and Beverage Association (IFBA) has raised concerns over the increasing use of 'No Palm Oil' labels on consumer products, calling them a misleading marketing gimmick. Despite being consumed in India since the 19th century, palm oil remains misunderstood due to selective branding tactics that exploit health-related concerns. Palm oil remains one of the most affordable, versatile, and accessible edible oils, widely used by leading global brands due to its long shelf life and nutritional stability.

IFBA cautions consumers against taking health advice from influencers who amplify half-truths without nutritional expertise. Labe...