India, April 22 -- The activation involved collaboration between Nestle India, their media agency Publicis, and StreamO - a creative ad-tech gaming platform that connects brands to a network of 20,000+ gaming creators

Nestle recently expanded its NESCAFE Ready-to-Drink Cold Coffee range in India to meet the needs of young consumers who prioritise convenience, variety and on-the-go cold coffees that align with their fast-paced and dynamic lifestyles.

Talking about the initiative, Manav Sahni, Head, Dairy Business, Nestle India, said, "Young India is gravitating towards gaming, and we wanted to leverage this content stream and position NESCAFE's new cafe-style cold coffee range as the ideal partner for gaming. With this insight, we tried ...