India, April 3 -- Ready-to-drink beverages are the fastest-growing coffee segment globally, growing at double digits largely driven by cold coffee consumption among Gen Z and Millennial consumers
Nestle is expanding itsNescafeReady-to-Drink cold coffee range to India, the Middle East and the North Africa (MENA) region and to Brazil to meet the needs of young consumers who prioritise convenience, variety and on-the-go options that align with their fast-paced and dynamic lifestyles.
Ready-to-drink beverages are the fastest-growing coffee segment globally, growing at double digits largely driven by cold coffee consumption among Gen Z and Millennial consumers. In India, theMENAregion and Brazil, where approximately a quarter of the populati...
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