India, Oct. 27 -- The partnership launches the brand's new campaign,"So Jao", which highlights Arth's mission to prioritise peaceful sleep, helping people rejuvenate, restore balance and support overall well-being

Arth by Emcure,a holistic wellness brand dedicated to blending science with nature, has announced its latest collaboration withcricket legend MS Dhonito promote its offering,Arth Sleep Support Gummies.The partnership launches the brand's new campaign,"So Jao", which highlights Arth's mission to prioritise peaceful sleep, helping people rejuvenate, restore balance and support overall well-being.

Namita Thapar,Executive Director,Emcure Pharmaceuticals, said, "Wellness begins with balance, and sleep plays a central role in that j...