India, Feb. 3 -- Strengthens on-trade presence in Delhi

Medusa Beverages, one of India's fastest-growing homegrown beer brands, has announced the launch of its draught beer offering in Delhi, marking a strategic push to strengthen its on-trade and HORECA footprint. The move aims to deliver fresher pours, improved consistency, and a more immersive pub-and-bar experience.

The launch comes amid rising demand for experience-driven social drinking formats among urban consumers, positioning draught beer as a key growth lever for Medusa's B2B expansion. Delhi remains the brand's strongest market, contributing around 5.4 lakh cases and over 10 per cent market share in FY25. Building on this momentum, the draught rollout is expected to deepen co...