India, Jan. 30 -- The investment in 4700BC aligns well with Marico's ambition to participate in fast-growing food categories through distinctive, future-ready brands

Marico has signed definitive agreements to acquire 93.27 per cent stake in Zea Maize, from PVR INOX. Zea Maize owns 4700BC, a leading premium gourmet snacking brand, renowned for its popcorn and range of innovative snack offerings such as popped chips, makhana, crunchy corn and nachos.

Saugata Gupta, MD and CEO, Marico, said, "The investment in 4700BC aligns well with Marico's ambition to participate in fast-growing food categories through distinctive, future-ready brands. We see immense potential in 4700BC as a premium snacking brand with deep consumer connect and proven e...