India, Jan. 9 -- The collaboration will help to pioneer in sustainable actives extraction technologies

Marico has partnered with the Indian Institute of Technology Tirupati to develop sustainable methods for extracting bioactives from natural plant-based sources. This initiative aims to create healthier cooking oil options for consumers by leveraging green technologies for extraction and purification, alongside comprehensive characterisation, shelf-life studies, and efficacy testing. By combining Marico's market expertise with IIT Tirupati's research capabilities and infrastructure, this collaboration aims to place science-backed health benefits and environmental responsibility at the forefront of India's edible oil sector.

Through the ...