India, Aug. 14 -- Aims to promote macadamia nuts through local partnerships

Love Macadamia, an initiative by the World Macadamia Organisation (WMO), has announced the launch of its Brands We Love - India campaign. The initiative encourages collaboration with Indian brands to build awareness, drive demand, and boost sales of macadamia nuts in the country.

Building on its success in the US, the campaign is set to launch in India this October, tapping into the country's growing interest in mindful eating. With a focus on key cities like Delhi and Mumbai, the programme offers select partner brands high-visibility digital exposure through curated content, online presence, and social media amplification, all at no commercial cost.

Participat...