India, May 28 -- It drove the lemon-lime category forward with strong momentum across India

Limca, Coca-Cola India's iconic homegrown beverage, has crossed the Rs 2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India. For over five decades,Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime 'n' Lemoni taste.

Central to Limca's enduring success are its innovative brand campaigns that keep the brand contemporary while celebrating its legacy. In 2025, Limca ushered in a new era of refreshment with a campaign featuring Triptii Dimri. With a fresh take on Limca's signature Lime 'n' Lemoni refreshment, the campaign invited consumers...