India, Sept. 5 -- The packs feature a QR code that takes consumers directly to the film, which is a loving letter from Mother Earth to her nurturers

Lay's has introduced its limited edition pack series featuring Indian farmers illustrations. Lay's transforms its iconic pack into a storytelling canvas, deepening the connection between the people who grow the potatoes and those who enjoy them.

These limited-edition packs bring to the consumers Mitti Ki Chitthi - a heartfelt film by Lay's that first brought alive the emotional bond between the farmer and the land. The packs feature a QR code that takes consumers directly to the film, which is a loving letter from Mother Earth to her nurturers.

The launch of these packs is part of Lay's la...