India, June 2 -- Aishwarya Menon, Partner, Trademark, Copyright, Geographical Indication, K&S Partners, Gurgaon

As lifestyles shift and urbanisation increases, people are adopting western-style diets that include cheese in many foods, such as sandwiches, pizza, and baked goods. Customers are increasingly purchasing premium and foreign cheeses as a result of the middle class's expansion and increased disposable income. Many businesses, including some local ones, have begun producing gourmet cheese as a result of the market's expansion. The tendency of some of these firms to name their cheese products after European cheeses rather than Indian names is a concern that deflates India's pride, even though this is a tremendous development for t...