India, June 24 -- From mixer grinders to cooktops, Butterfly's product range is transforming categories

Butterfly, one of India's most trusted kitchen appliance brands, is turning a new page. With a refreshed brand identity, a renewed purpose, and a sharper understanding of today's ever-evolving consumer.

Butterfly's refreshed positioning, 'Celebrating Change', reflects a deep understanding of modern Indian homes, where shifting roles, hybrid lifestyles, and tech-integrated living are the norm. As a subsidiary ofCrompton, one of India's leading names in home solutions, Butterfly is now equipped to bringintuitive and purposeful innovationsthat transform everyday experiences in the kitchen and beyond.

"For over 40 years, Butterfly has be...