India, June 16 -- The Kikkoman Manga will be available in English, Hindi, Telugu, Tamil, Bengali and Marathi

Kikkoman is leveraging one ofJapan'smost beloved cultural exports - Manga - to convey the unique features of Kikkoman Soy Sauce to the owners ofIndia'smore than 1.5 million restaurants. Apart from owners, chefs, line/junior chefs, cooks, and culinary school students will be encouraged, in classic manga-style, to switch to Kikkoman to give their dishes more robust flavour, marking a creative and engaging approach to marketing inIndiaby this global Japanese company.

ChefManjit Gill, President, Indian Federation of Culinary Associations and Kikkoman India Industry Advisor, said, "I strongly believe that Kikkoman's message will reson...