India, Feb. 7 -- Prasuma now has a presence in 100+ cities across all online, and offline channels and cloud kitchens

ITC has signed definitive agreements for the acquisition of Prasuma, a leading player in the frozen, chilled, and ready-to-cook foods space in India. Prasuma is one of India's fastest-growing, innovation-led, frozen food brands. This family business has been scaled up by Lisa Suwal and Siddhant Wangdi, a wife and husband duo who have built a unique portfolio of products - with the vision to redefine the frozen food category in India and make frozen food even better than fresh. Advanced and new freezing technology enables frozen foods to retain their freshness, even better than meals that are consumed shortly after being c...