India, Feb. 4 -- The revamped packaging aims to educate and empower consumers, enabling them to make informed choices based on their unique preferences and requirements

KRBL Limited, a global leader in the food industry and parent to the India Gate Basmati Rice, announced the launch of its new packaging. Designed with a consumer-first approach, the revamped packaging aims to educate and empower consumers, enabling them to make informed choices based on their unique preferences and requirements.

The journey to this milestone began with a deep dive into consumer behaviour, aiming to address significant gaps in the category. The research highlighted key challenges: lack of detailed product knowledge and price-driven decision-making. These ...