India, March 4 -- The brand forays into Rs 5,000-crore ready-to-heat market with fresh, preservative-free, homestyle sambar

iD Fresh Food announced its foray into the Rs 5,000-crore ready-to-heat market with the launch of instant and authentic homestyle Sambar. With this launch, the brand aims to expand its convenient breakfast portfolio and offer a complete range for modern consumers who seek both convenience and authentic home-cooked taste.

iD's Fresh Sambar is set to transform breakfast tables, tapping into the rapidly growing ready-to-heat market, projected to reach US$1.29 billion in 2025 with a 13.41 per cent CAGR through 2029. With more nuclear households and double-income families, demand for high-quality, hassle-free meals surg...