India, July 1 -- Uday Kiran, Manager - Food Processing and Retail, Sathguru Management Consultants

India's sports nutrition market has been growing at a CAGR of nearly 10 per cent between 2019 and 2024, reaching approximately $360 million in 2024. This growth is primarily driven by increasing consumer awareness of protein and other vital nutrients essential in daily diets. Beyond muscle development, the category is now widely recognised for its benefits in weight management and other fitness goals. Fitness trainers, nutrition professionals, and social media influencers have contributed to this heightened awareness, leading to broader acceptance of sports nutrition products, particularly protein-rich packaged foods and supplements.

The r...