India, Feb. 4 -- Launches sero sugar, prebiotic and low calorie beverage

CHINI KUM enters the Indian beverage market as a new-age, zero-sugar, low-calorie brand, launching first on its D2C website and making its exclusive quick-commerce debut on Swiggy Instamart across key metros. Designed for everyday consumption, the brand launches with a portfolio spanning carbonated and non-carbonated formats in lemon and mango flavours, naturally sweetened with non-calorie stevia and monk fruit extract and fortified with gut-friendly prebiotic fibre- offering significantly lower calories, just~7cal/100ml than conventional sugar-sweetened beverages.

The market entry follows a Rs 1 crore pre-seed fund raised from angel investors and founder participa...