India, Feb. 3 -- Pulses are undergoing a quiet but profound reinvention. Once viewed as a low-margin staple tied to household kitchens and policy cycles, they are now emerging as strategic building blocks of the modern food system. This shift is being catalysed by rising protein consciousness, time-scarce urban lifestyles, advances in food processing, and a policy framework that prioritises stability over surplus. Together, these forces are transforming pulses from agricultural commodities into scalable, branded ingredients-making this not just a food story, but a structural economic one.

The power of the pulse ingredient economy lies in its structure. Ingredients are repeatable, scalable, and brandable-enabling consistency, expansion, a...