India, Jan. 27 -- The planned acquisition further supports Ferrero's expansion in the better-for-you product category, following the acquisitions of FULFIL and Eat Natural in Europe

Global sweet-packaged food companyFerrero Group announced it has signed an agreement to acquire Power Crunch from Bio-Nutritional Research Group, Inc. Founded in 1996, Power Crunch has seen strong growth recently driven by its portfolio of popular protein snacks, including a variety of wafer bars as well as high-protein crisps, which launched in 2024.

"We're thrilled to welcome Power Crunch to the Ferrero family and our ever-expanding portfolio of products in the U.S.," saidMichael Lindsey, President and Chief Business Officer ofFerrero North America. "The q...