India, April 7 -- The independent agency, based inBoulder, Colorado, will lead strategic and creative duties spanning all brand touchpoints

Domino's Pizza, the largest pizza company in the world, has extended its contract with U.S. agency of record WorkInProgress (WIP) through 2027, following four successful years together. The independent agency, based inBoulder, Colorado, will lead strategic and creative duties spanning all brand touchpoints, which now includes social AOR duties.

"We have one of the rarest agency partnerships in the history of our industry," saidKate Trumbull, Domino's executive vice president - chief marketing officer. "WorkInProgress' team, many of whom have worked on the brand for more than 10 years, brings both in...