Diageo buys spirits-based RTD brand Loyal 9 Cocktails
India, April 15 -- British multinational beverage alcohol company Diageo has announced that it has acquired Loyal 9 Cocktails, a rapidly growing spirits-based ready to drink brand, from Sons of Liberty Spirits Company.
Launched in 2018 in Rhode Island, Loyal 9's vodka-based ready to drink cocktails have quickly captured the hearts of New England consumers. Loyal 9 combines the appeal of indulgent full flavor lemonade and 'Americana,' with high-quality ingredients and 9 per cent ABV.
With a portfolio of great tasting flavors, including Lemonade, Mixed Berry Lemonade, and Watermelon Lemonade, Loyal 9's canned cocktails are all gluten-free and produced with 100 per cent real fruit. The brand's light-hearted look and feel, delivered in a mo...
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