India, Feb. 23 -- The product is available in a 250ml pack

Coca-Cola is bringing back its cult classic Rimzim Jeera. Jeere mein heera, Rimzim Jeera, the new campaign marks Rimzim's bold return-not just as a nostalgic favourite, but as a proudly OG ethnic beverage for every generation.

Sobhanjeet Rath, Senior Director, Emerging Categories, Coca-Cola India and Southwest Asia said, "With a legacy that goes back over 70 years, Rimzim is back with a bang. The intent with this campaign was to create something fun and playful, that's fundamentally anchored in Rimzim's homegrown strong jeera taste."

Rimzim is widely recognised as one of India's first ethnic flavoured beverage in a ready-to-drink format. Inspired by jeera, a flavour deeply embe...