India, July 3 -- The campaign will strengthen connections between Indian consumers, importers, and retailers, and South African growers

A new marketing campaign has been launched in India to boost consumer awareness, stimulate demand, and highlight the superior quality, taste, and health benefits of premium South African citrus fruits.

The campaign not only introduces new Indian consumers to the unique character of some of the world's finest citrus but also builds on the friendship and trade ties between South Africa and India - two nations connected by deep historical, cultural and economic bonds.

Spearheaded by the Citrus Growers' Association of Southern Africa, the campaign will strengthen connections between Indian consumers, impor...