India, June 30 -- Kaisi Jeebh Laplapayeecampaign, Centerfruit introduced a hyper-local Voice AI that directly called users on their feature phones

Centerfruitfrom the house of Perfetti Van Melle India, a leader in confectionary space, in collaboration with WPP and BharatGPT.ai and Google Cloud, launched the 'Centerfruit Tongue Twister Challenge'-a first-of-its-kind voice-based GenAI campaign aimed at engaging audiences in rural regions of Uttar Pradesh.

By eliminating the need for the Internet, apps, or even smartphones, the campaign brought fun, flavour, and technology to communities that are often left out of mainstream brand conversations.

As part of its ongoingKaisi Jeebh Laplapayeecampaign, Centerfruit introduced a hyper-local Voi...