India, Jan. 30 -- The challenges associated with it and viable strategies to manage short product lifecycles effectively

The Indian beverages market is characterised by diverse categories, from traditional drinks like chai and lassi to emerging segments like health-focused beverages, energy drinks, alco-bev, and ready-to-drink (RTD) beverages. Consumer preferences are constantly shifting, influenced by seasonal/festive trends, health consciousness, changing lifestyles, and a growing demand for convenience. In this dynamic environment, the lifecycle of beverage products is often short, requiring companies to be agile and adaptive to stay competitive. let's examine some of the factors that impact the short lifecycle of beverage products in...